Discovering the Artisan
ZP Studio
Toscana, Italy | Designer
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ZPSTUDIO reinterprets Mediterranean cultural heritage for editorial design collections with refined and contemporary aesthetics, exclusively crafted by Italian master artisans.

In the design collections proposed by ZPSTUDIO original workmanship and experimental research come together through the involvement of master craftsmen from the Italian territory, especially from Tuscany, giving life to artifacts made in small series, with essential aesthetics, simple and at the same time emotional. These objects tell a productive fabric made of knowledge and manual skills typical of "Made in Italy," the result of an accurate and now long-standing scouting activity on the territory, an activity that often helps to keep alive small realities that struggle to maintain a space in the global market. The relationship with artisans is always very close, conducted in a one-to-one logic, and the materials selected are natural raw materials, or second materials discarded from other processes; the careful direction of these multiple productions constitutes the very essence of the brand. The studio also engages in collaborations with product companies, interior design projects, as well as constantly curating in-depth initiatives on contemporary design issues.
ZPSTUDIO is an architecture and design atelier founded in Florence in 2007 by Eva Parigi and Matteo Zetti. The studio offers high-quality editorial design collections in which the influence of the Mediterranean cultural heritage becomes the thematicfield of reference. The decorative object becomes a practical expedient to talk about the balance between tradition and avant-garde, formal research and craftsmanship. In ZPSTUDIO's aesthetic and design research, the recourse to the symbolic heritage of the past is often flanked by materials and technologies of the latest generation, and creates with refined references a narrative key of decidedly contemporary language.
