Laura Fiaschi and Gabriele Pardi are the founders of Gum, a design studio with a broad disciplinary focus ranging from industrial and graphic design to art direction for companies and events. Gumdesign’s work always stems from a conceptual impulse generated by a concrete need. The ultimate goal is to give functional form to ideas. Collaborations includes the Biennale of Venice and Up Group. Gum is also the recipient of numerous awards, among which the Best Communicator Award 2014.