

Max’s Kansas City was the historical meeting point for musicians, poets, and artists in New York between the '60s and '70s. Here, photographer Oliviero Toscani met singer Lou Reed and made a series of portraits for him in 1974, later used by RCA for the cover of Lou Reed Live. Printed on concrete, please consult the Concierge for further information.
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Discovering the Artisan

Oliviero Toscani
Lombardia, Italy | Photographer
Renowned as the creative force behind some of the world’s most successful brands, Italian photographer Oliviero Toscani is the man behind some of the most iconic corporate images and ad campaigns to raise awareness for social issues. Moving between Paris, London, Milan, and New York, he collaborates with international newspapers and magazines such as Elle, Vogue, Esquire, Stern, Liberation, and many others, and has exhibited his work in modern and contemporary art museums all over the world. His self-portrait is on display in the Uffizi Gallery in Florence.Discover more