WEST CHELSEA by Dimorestudio

Founded in Milan in 2003 by Britt Moran and Emiliano Salci, Dimorestudio is a global architectural and design studio that spans residential, retail and hospitality projects, in addition to furnishings, textile and lighting designs under the name of Dimoremilano. Dimorecentrale, the new headquarter, is the heart of the business for the 40-plus person team as well as for Dimoregallery, the evocative setting which features rotating installations and collections of the great masters of the 20th century and contemporary designers since 2014.

Moran, a North Carolina-born former graphic designer, and Salci, a former art director at Cappellini who was born in Arezzo in Tuscany, are a perfect fusion of talents. The story of their journey began in the same Milan location where Dimorestudio currently operates and it developed and grew – year after year – thanks to a skilful combination of decoration, objects, modern art, important mid-century pieces, and finally, elements and spaces that they designed and produced themselves.

Dimorestudio interprets memories and creates dreams. They are storytellers and experience builders, creating designs and atmospheres that recollect. A juxtaposition of contexts, spaces and elements that evoke emotion. A nonlinear narrative blurring nostalgia, present sensations and hopes. Pairing, mixing and matching different time periods using artisanal techniques transmitted through generations.