Enter a High-Design, Turn-Key Residence curated by Artemest at THE 74

Rising 32 stories at 201 East 74th Street, THE 74, developed by El Ad Group, is revered for bringing a new design perspective to Upper East Side living. This residence curated by Artemest tells a story about the development’s timeless architecture and sculptural neutral interiors by layering artistry at every turn. The five-bedroom, 4.5-bathroom condominium is enveloped in breathtaking views of Central Park and Midtown and comes alive with the pieces that Artemest has hand selected.

With views in every direction, the space immediately captivates from the moment you enter. In the foyer, a striking blue console reflects the delicate form of a butterfly while a hand-knotted rug and an abstract ceramic sculpture add texture and intrigue, setting a tone of refinement and wonder. In the living room, a custom blush Murano glass chandelier casts an inviting glow above a travertine marble console with bronze-tinted glass legs – a nod to THE 74’s antiqued-bronze window casings and glazed ivory terracotta façade, with a pleated design that creates a shimmering effect and modernizes the city’s Art Deco vernacular. A custom travertine marble dining table with a sleek glass top anchors the room.

The home office evokes understated luxury, styled with brown leather armchairs by Le Corbusier, Pierre Jeanneret and Charlotte Perriand. A Canaletto walnut writing desk is framed by modular bookshelves that seamlessly marry form and function against a backdrop of unbelievable views.

In the den, bold artistry meets comfort, with a modular cube-design sofa that doubles as both functional seating and an artistic focal point. Above, Gio Ponti’s Luna Pendant Lamp casts a soft, ambient glow, enhancing the room’s welcoming atmosphere.

Each bedroom is a peaceful and relaxing sanctuary against the city’s dynamic energy, furnished with bespoke wooden beds, dressers and nightstands and finely crafted lighting fixtures.

Beyond exquisite Italian furniture, lighting, and design, every element of the apartment has been meticulously considered, down to the selection of books and personal care accessories. The one-of-a-kind book collection has been carefully curated by luxury publisher Assouline and includes a rich variety of colors, sizes and themes, perfectly complementing the furnishings and elevating the overall aesthetic of the space. Similarly, Eredi Zucca, an ode to masculine elegance, blends luxury beauty and self-care accessories with meticulous research, contemporary design, and rich heritage, offering an elevated and truly exclusive experience that transforms every beauty ritual into something extraordinary.

Photography by Evan Joseph.