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Interview with Margherita Missoni

Margherita Missoni talks about style, crafts and what makes an Italian home so unique.

Margherita Maccapani Missoni Amos is an icon of Italian style. Coming from a family of fashion designers, she is following the footsteps of her mother and grandmother. She launched her own brand, Margherita Kids, with strong roots in her personal experience as a mother. We chatted with her about style, home décor and what makes an Italian home so unique.

​How would you describe your approach to interior decor? What is your style?
My approach is instinctive. I gravitate towards things that I'm emotionally drawn to. Decorating is for me a very fun activity and I like to build a home with time.

Colourful details from Margherita's home
Colourful details from Margherita's home
Margherita Maccapani Missoni Amos
Margherita Maccapani Missoni Amos

​Can you tell us something about the different homes you lived in or fell in love with and the sort of memories you have created within their walls?
Before moving in with my husband my home was much more girly. I moved several times and also brought the interior of the apartments along with me, from big pieces such as the sofa to small objects and fabrics: souvenirs of my travels. Every little piece had a reason to be there and represented specific memories.

What is an Italian family home, how is it built, what does it represent?
​​A family home is very different, as it needs to take into consideration the needs of several people. Right now I am in the process of designing a family house for us where we are planning on moving next summer, and the kitchen seems to be taking on central role compared to an old single apartment.

A view of the living room - Credits Federico De Angelis
A view of the living room - Credits Federico De Angelis

​Objects you cherish?
Fake flowers and plants of e every kind: glass, cotton, porcelain, paper, and fabric.

What is your favorite piece of furniture?
A 1060, 2.4 meter tall Venetian chandelier my grandmother gifted me.

An Italian object every home should have?
A tea trolley.

Artful details - Credits Federico De Angelis
Artful details - Credits Federico De Angelis
Colorful and stylish decor - Credits Margherita Missoni
Colorful and stylish decor - Credits Margherita Missoni

​How important are jewels for you?
Jewels are my favorite accessories above all, they often are the central element to my outfit, and I've been collecting them since I was a little girl.

Missoni, like Artemest, dedicates itself to Italian crafts. Explain this relationship and how important Italian crafts are to you.
I think it's very important to support certain traditions that could disappear if we don’t make an effort to keep them alive. Once they'll be gone, they'll be gone for good. We are too used to being surrounded by them and often forget how precious they are.

Another view from the living room  - Credits Federico De Angelis
Another view from the living room - Credits Federico De Angelis

​What aspects of Italy would you like Artemest to bring to an international audience?
Our exquisite and unique skills that nowhere else in the world can be replicated


Would you be so kind to give us a quote about our products?
You sell a unique range of product that make for perfect gift as one can be sure that the person hasn’t seen them elsewhere.

Credits Margherita Missoni
Credits Margherita Missoni
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