Conscious Minimalism by Alix Lawson
Understated and mindful décor designed with a thoughtful approach is the essence of Conscious Minimalism. Discover Alix Lawson’s interiors and her "less is more" design approach: pursuing the concept of simplicity as a new way of conceiving luxury.
She firmly believes that real luxury lies not in richness and ornateness but in the absence of useless frills. Starting from this idea, she coined the term Conscious Minimalism, which translates into her signature understated style, infusing interiors with raw materials and wisely blending Scandinavian, Australian and Japanese design styles.
How would you describe your personal style and what’s your signature touch that makes your projects unique?
My studio represents my personal style which is contemporary minimalism, a blend of Scandinavian, Australian and Japanese design styles which strives to bring tranquility and intelligent design into homes. My design aesthetic is a move away from the noise of traditional ‘luxury’ and opulence and a reroute towards subtler design with great focus on materials and mood.
Are there any specific trends that you’re currently blending in your practice?
I’m not one for following trends as I strive to create interiors with longevity. However the new Japandi term has been relevant in my projects for the last few years.
Where do you draw inspiration for your projects?
From nature - I was raised in Australia, where indoors and outdoors merge constantly and nature is at the core of everything we do. Days at the beach looking out at the ocean and vast skies have heavily influenced my design approach. I have always had a slight nomadic spirit, and traveling is my favorite hobby, so wanderlust also features heavily in my sources of inspiration.
What would be your dream project to work on?
My own! I would love to design and build my own modernist house overlooking the ocean. Clean lines, timber, concrete and glass, all with a seamless connection between the indoors and outdoors.
What do you think the next big trend in interior design is going to be?
Do you have an interior design master that you look up to?
Tadao Ando, my greatest interior and architectural influence. The way he plays with light and simplicity has been hugely influential in my career and creative development. Ando brings nature into his work in such a seamless way, the ‘outside-in’ element resonates with me as a reminder of home in Australia, where using interiors and architecture to frame nature is so prevalent.