Timeless Design with a Global Soul: Masoomeh Hilal's Interiors

Masoomeh, was born and raised in Pakistan but has called Dubai home for over 19 years. Her children were born here, and this vibrant city has become a cherished part of her family's life. Having lived in Pakistan, the Middle East, and China—three regions rich in culture and history—Masoomeh's passion for design, art, and lifestyle has been profoundly influenced by these diverse experiences. As an avid traveler, she draws inspiration from her adventures, immersing herself in the local architecture, interior design, art, and cultural scenes. This global perspective has helped her appreciate how each place retains its unique identity amid a rapidly globalizing world.

Masoomeh's deep-seated curiosity and love for design naturally led her to study, work, and collaborate with other interior designers before founding her own firm. Her approach to design is deeply personal and client centered. She takes immense pride in working closely with her clients to fully understand their vision and needs, guiding them towards realizing their dreams.

When designing a room, what is the most crucial aspect for you? Talk us through your design process.

The most crucial aspect for us is how the space makes you feel. Our process begins with understanding the client’s lifestyle, needs, and the story they want their space to tell. From there, we build a concept that blends functionality with comfort. We further develop the design using natural textures, thoughtful lighting, and a balanced palette. Each project, whether it's a modern holiday home or cozy villa reflects a layered mix of timeless design and personal character. We aim to create spaces that feel inviting, authentic, and lived-in.

What challenges do you face during the design process?

One of the key challenges in the design process is balancing creative vision with practical constraints, whether that’s budget, timelines, or site limitations. At times, aligning client expectations with what’s realistically achievable can also be a delicate task. These constraints, however, often lead to some of the most innovative solutions. We believe that working through limitations with intention can elevate a project, resulting in spaces that are both distinctive and deeply considered.

How do you balance aesthetics and functionality in your

projects?

It starts with understanding how the space will be used. We pay close attention to our clients' needs and habits, which helps guide both the layout and design choices. While we focus on creating visually appealing spaces, we ensure that every element also serves a purpose, whether it's optimizing flow, improving storage, or enhancing comfort. The goal is to create interiors that are both beautiful and livable.