J.K. Place: the Place to be in Rome
With only 30 rooms furnished with exquisite care, J.K. Place reminds the visitor of a private palace
Text by Annalisa Rosso
Tuscan architect Michele Bonan says he drew inspiration for the design of luxury hotel J.K. Place “from the Dolce Vita period and the typically Italian charm irradiating from the golden years of cinema in Rome”. With only 30 rooms furnished with exquisite care down to the tiniest detail and immersed in an intimate yet sophisticated atmosphere, it reminds the visitor of one of the private palaces belonging to prominent local families rather than of a place for a short stopover.
In the bar, the walls are covered with wooden panelling “as in some of Mastroianni’s greatest films”, explains Bonan. In the restaurant, the eye is struck by the color contrast between the coral dyed leather seats, the blue velvet sofas and the petroleum green walls, while the small library and reading room have a particularly warm and welcoming feel. The rooms mix new and antique furniture; the sumptuous bathrooms are triumphantly covered in Italian marbles. Sprinkled here and there are strategically placed mirrors, vintage lamps, artworks and objets d’art, acquired in various galleries, mostly in Italy and France.
In the bar, the walls are covered with wooden panelling as in some of Mastroianni’s greatest films
Hotelier Ori Kafri, who already co-owns two other successful hotels bearing the same name in Florence and Capri, had been searching for more than 8 years for the ideal location for a third. He finally found this 19th century building located in the heart of the Eternal City, a few steps away from Piazza di Spagna and Via Condotti, the place where paparazzi set up their base in the 60s, a picturesque and evocative area brimming with authenticity which reveals a timeless cross section of the city.
The results achieved over this short period (the hotel has been open since mid-2013) speak for themselves: it is one today’s top award-winning hotels (Best Urban Hotels 2014 by Wallpaper Magazine and Hot List 2014 by Condé Nast Traveler, to name just two relevant examples). The quality of the restaurant’s Italian cuisine (with its delicious pasta alla puttanesca and carbonara), and of the cocktails of the J.K. Café, is easily confirmed by the fact that Romans themselves - with a reputation for being very demanding connoisseurs - have quickly become regulars.
A detail that caught our attention: upon entering, the visitor is not greeted by an impersonal reception, but rather by a large desk flanked by enveloping velvet seats to begin feeling at home right away.