Eyal Burstein Presents Bloom
A company born on the internet, developed following a magic encounter between “the handmade” and the mathematics of design.




EYAL BURNSTEIN: Bianca and I first met in Doha Qatar, in 2010. It was on a trip sponsored by
A:
EB: The idea behind Bloom is to create inspiring, innovative products for everyday use. Bianca has designed both of our existing products and we are collaborating on a third object together. There are also new collaborations in the pipeline with other designers.
A: Where is your company based?
EB: Our company is very much spread out. We produce wherever is appropriate to and communicate with each other digitally. I live in Berlin and Bianca is a bit of a nomad, moving from place to place.


EB: Bianca is a software engineer and we both enjoy being inspired by algorithms found in nature. Mathematics underpins these process and we use these as starting points. We are not recreating these ideas in our products but rather find ways of including their essence. It is more a window in to such ideas. Our third product is much more ambitious in this respect with moving parts but still using very simple materials.
A:
EB: Our process is a normal design process. Bianca starts with sketches and then she moves on to prototyping at home. I then take over and ask potential producers to make a sample for us and then produce. We use very simple materials, which generally means that more traditional processes are used. All of our blankets are hand-made.


EB: Our process is a normal design process. Bianca starts with sketches and then she moves on to prototyping at home. I then take over and ask potential producers to make a sample for us and then produce. We use very simple materials, which generally means that more traditional processes are used. All of our blankets are hand-made.
A: Why is craftsmanship so important in your products?
EB: Neither Bianca or I are particularly nostalgic when it comes to craft. We are very much a modern company and are happy to move between different materials and manufacturing. We have an appreciation of craft and enjoy searching for and working with experts in different fields.
About the author Porzia Bergamasco is journalist and consultant. She curated the Milano Design Film Festival and Salone Satellite Award, she specializes in design and architecture.