The Unique Style of Milan Based Dimore Studio
The rise to international fame of the Milanese design studio.
A small interior design studio, which started out as a cult place for only an elite group of experts, transformed over time into a globally celebrated phenomenon. This is how the story of Dimore Studio, founded by Emiliano Salci and Britt Moran in Milan back in 2003, can best be described.
Salci from Tuscany and Moran from the United States have enriched their professional background with diverse skills and experiences: Moran started out his career as a graphic designer while Salci worked as a furniture designer and subsequently made his first steps in the fashion industry. However, the nature of their projects transcends these experiences. Their research is mostly driven by their personal sensibility fused with an uninhibited yet extremely controlled eclectic approach resulting in precious and dreamy atmospheres. Vintage, unrestored imperial style sofas, Stilnovo lamps, anonymous design objects found at flea markets all over Europe: nothing is excluded from their research and mix & match approach. All these objects stand out for the history they embody, immune to trends of today, suspended in time between past and present.
The sensitivity of Dimore Studio is best expressed through custom projects like private residences, many of which have never been photographed before or seen by the public. However, their ability to modernize vintage atmospheres has made them popular for the design of public spaces. For example, the project of the restaurant Ceresio 7, belonging to the fashion brand Dsquared2, turned this location into one of Milan’s hotspots.
Within this operating scenario, the product design is often seen as a key component of the interior design projects. And so, after many years, their work in the field of product design resulted in the “Progetto Non Finito” (Unfinished Project). The Palmador collection, part of their catalogue, was presented in their gallery in Via Solferino 11 at the last Milan Design Week.
The collection consists of six pieces such as tables, lamps, screens and mirrors, all handcrafted using exclusive materials including brass, lacquered wood, and crystal with multi-chromatic iridescent finish. And all this enriched with geometric textiles characterized by striking ostriches, palm trees and modernist patterns.
About the author Giulia Zappa is an Italian journalist and Professor. Zappa is also the editor in chief of the contemporary art review Artribune.