Aviteur

AVITEUR, the luxury lifestyle and travel accessories brand, is deeply committed to the craftsmanship, sophistication, and rich heritage of its products. Renowned for leather-woven accessories handcrafted in Italy, the brand’s production philosophy prioritizes enduring relationships, generational customs, and local resources. AVITEUR was founded by Patricia Gucci, a member of the Gucci family and daughter of the late Aldo Gucci. Gucci was born in London and educated in Switzerland before moving to New York to join Gucci America, initially as a Fashion Coordinator and later as Brand Ambassador for the U.S. and Asia. Her accessories are crafted with meticulous attention to detail, emphasizing her pledge to excellence and reflecting her father’s guiding principle that “quality is remembered long after price is forgotten.” The brand’s flagship store is located in its country of origin. "Our Milan showroom is a space that feels like home, where my creations can come to life and, most importantly, be experienced through touch and smell," the designer expressed. "When it comes to leather, these sensations are crucial in conveying the essence of craftsmanship they embody." She further explains her affinity for blending tradition with innovation, exemplified by the fusion of woven leather with components crafted from solid blocks of Lucite or aviation-grade aluminum. The name AVITEUR draws inspiration from the sense of freedom associated with f light. It combines the Latin word "avis" meaning bird, with the French word "voyageur" meaning traveler. The distinctive stylistic element is the Paglia di Vienna pattern, reminiscent of the charming rattan suitcases popular in the 1960s.