FROMM.
Haimà White Bouclé Armchair
GBP 7,300
Ships in 11-12 weeks
FROMM. is a luxury furniture and accessories brand that redefines contemporary living through a harmonious blend of cultural heritage and modern elegance. Rooted in Msheireb and Milan, FROMM. celebrates cross-cultural artistry and craftsmanship. Each piece embodies individuality, transforming spaces into timeless narratives. By merging traditional influences with bold, contemporary design, FROMM. bridges cultures, inspires connections, and shapes the future of luxury living.
Luxury furniture blending heritage & innovation, collaborating with designers, creating timeless pieces
Flourished under the leadership of CEO Alia Rachid, of the Alsara Group. FROMM. is a luxury contemporary furniture and accessories brand founded between Msheireb (Doha) and Milan, creating the ideal fusion of design and manufacturing. To achieve a style between tradition and contemporary aesthetics, FROMM. collaborates with local and international designers, resulting in a craftsmanship that can be described as cross-cultural. It brings together talented designers from around the world to rethink high-end furniture. With a unique blend of tradition and innovation, FROMM. offers a new perspective on traditional design by collaborating with designers who draw inspiration from their own cultures. Indeed, the essence of FROMM. lies a deep connection with Mediterranean heritage, the source of inspiration for all its designs.