Designing Contemporary Interiors as Stories

FROMM. is a luxury furniture and accessories brand that redefines contemporary living through a harmonious blend of cultural heritage and modern elegance. Rooted in Msheireb and Milan, FROMM. celebrates cross-cultural artistry and craftsmanship. Each piece embodies individuality, transforming spaces into timeless narratives. By merging traditional influences with bold, contemporary design, FROMM. bridges cultures, inspires connections, and shapes the future of luxury living.

Which values or principles inspire your philosophy in furniture design?

Our philosophy is guided by the belief that design is a bridge between cultures — a dialogue between heritage and innovation that connects memory with modernity. It is built on Italian craftsmanship and a human approach to design, where aesthetic and functionality are inseparable from true comfort. We value authenticity, collaboration, and craftsmanship, seeing each creation as a story shaped by the people behind it and made to be lived with for years to come.

How is the concept of “contemporary craftsmanship” embodied in your work?

We define contemporary craftsmanship as heritage evolving through innovation — honoring time-tested techniques while giving them new relevance through design. Our pieces are produced in Italy, where traditional know-how, precision, and material excellence remain at the core. What makes it contemporary is our constant effort to reinterpret these traditions through new design languages and to learn from different cultures and lifestyles. This approach allows us to create furniture that is unmistakably Made in Italy, yet responsive to the needs of modern living across the world.

How do you interpret the needs of modern life in the design of your furniture?

At FROMM., we approach the needs of modern life by looking at them through a global lens. Each of our collections is rooted in a different country or region, giving us the space to reflect on how people live, host, and connect in diverse cultures. We believe that sitting, gathering, and sharing hospitality take on unique forms around the world, and by studying these nuances, we design pieces that respond to real lifestyles. In an increasingly interconnected world, our goal is to create furniture that is globally inspired, culturally attuned, and designed for the way people truly live today.