Meaningful Design by Mg12

mg12 is a distinguished Italian company crafting eco-friendly design products tailored for architects and design enthusiasts. Each mg12 creation is a testament to innovation and meticulous design, offering substantial added value. Utilizing an array of natural, non-polluting materials like aluminum, bronze, wood, brass, and marble, mg12 proudly employs skilled Italian artisans from various crafts and industries.

Their diverse product range knows no bounds in material or sector, featuring exquisite solid wood tables, radiators, electric towel warmers, integrated washbasins, and sleek bathroom accessories in chrome-plated brass, white, black, or copper. The collection also includes elegant ceramic plaster modular elements, as well as sophisticated showerheads and hand showers.

The mg12 collection is showcased in a chic, 20th-century-style showroom in downtown Milan, within a building once home to the renowned Milanese architect Piero Bottoni.

Your products are born from the desire for a carefully-detailed and innovative design but above all with an added value. Which details give the collection’s pieces this particular value?

The added value of our products lies in the customizations we offer, namely in other sizes, finishes, and materials, which are always high quality. This process may involve modifying construction details and, at times, finding materials that best suit the customer's taste, resulting in exclusive pieces. In other words, we focus on attention to detail and high-quality materials.

Mg12 offers a great variety of products unconstrained by materials or specific industries. How are you able to provide such a wide selection in your collection?

This is possible thanks to our many partnerships with a reliable network of vendors and service suppliers. Of course, this makes our job more complex, but it also makes our brand unique. Our commitment stems from our passion for creating beautiful products, which is the fruit of a synergy between our designer Monica Geronimi’s creativity and our artisans’ savoir-faire.

Your philosophy also encompasses the valueof sustainability, attested by your commitment to offering made-in-Italy and eco-friendly design products. How do you reconcile these two aspects?

We do not tolerate any kind of waste, whether it comes down to materials or labor. We understand the value of skills acquired over time, often handed down from generation to generation. Our goal is to create a meaningful product that springs from the contribution of many people we are all proud of. We are a family, and mutual respect is the foundation of our relationships. Relying on Italian suppliers and artisans allows us to reduce by-products associated with transport and travel all the while guaranteeing product quality and checking its characteristics personally before shipment. Even the materials are selected and processed with care. We use natural materials such as wood, marble, and aluminum, which are not only long-lasting but also easily recyclable.