WEST CHELSEA by Dimorestudio

Dimorestudio, the architecture and interior design studio founded by Britt Moran and Emiliano Salci, celebrates its 20th anniversary and, among the events planned throughout 2023, one of the highlights is the full takeover of Artemest Galleria New York. The designer duo presents WEST CHELSEA, a museum-like exhibition featuring an exclusive capsule collection of one-of-a-kind furniture pieces designed by Dimorestudio, as well as a curated selection of Artemest pieces hand-picked by the Milan-based studio.

The mood of the exhibition was inspired by the America of the 1960s and 1970s, both in terms of colors and furniture finishes. The reference of the project are the large American working environments of that period, those of Billy Wilder's 1960 film "The Apartment" or Colin Higgins' 1980 film "Nine to Five".

For WEST CHELSEA, Dimorestudio has transformed the gallery shell: walls and ceilings are painted in a warm olive-green hue and the floor is completely covered with a carpet by Pierre Frey for Dimorestudio, featuring an iconic print of the Milanese studio, the Dacia. The pattern has been designed to be resemble a timeworn texture whose history is made visible through the layers of footprints and stains that define its past, as if it had been cut out of another environment and brought inside the gallery.

Art, collecting, and design icons are the three concepts that best describe Dimorestudio’s curatorship for the Artemest Galleria and that underscore what Artemest itself stands for.

WEST CHELSEA by Dimorestudio features collector items, rather than furnishing accessories. The installation is free and does not follow the criteria of a setting: the eleven one of a kind pieces of furniture designed by Dimorestudio are arranged in a museum-like way, as if they were works of art.

Beyond the main gallery Dimorestudio has curated the two other exhibition spaces as functional rooms where white, black, and steel reign. Here the workspace concept is made more evident by the selection of iconic brands of Italian industrial design, including BBB Italia, Cassina, Cappellini, Driade, La Permanente Mobili Cantù, Martinelli Luce, Matrix International, Tecno Spa, Tato, and Ynterior. According to Dimorestudio these brands should be a part of every environment because they communicate the history of design and give personality to interiors. The installation also includes artwork by a selection of Artemest artists, including sculptures by Benedetto Ferraro, tapestry by Caterina Frongia, paintings by Maurizia Carantani, photographs by Luca Capuano and design books by L'Artiere.