Discovering the Artisan
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FROMM.
Lombardia, Italy | Furniture Maker
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Luxury furniture blending heritage & innovation, collaborating with designers, creating timeless pieces
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Flourished under the leadership of CEO Alia Rachid, of the Alsara Group. FROMM. is a luxury contemporary furniture and accessories brand founded between Msheireb (Doha) and Milan, creating the ideal fusion of design and manufacturing. To achieve a style between tradition and contemporary aesthetics, FROMM. collaborates with local and international designers, resulting in a craftsmanship that can be described as cross-cultural. It brings together talented designers from around the world to rethink high-end furniture. With a unique blend of tradition and innovation, FROMM. offers a new perspective on traditional design by collaborating with designers who draw inspiration from their own cultures. Indeed, the essence of FROMM. lies a deep connection with Mediterranean heritage, the source of inspiration for all its designs.