Paolo Pallucco

Heir to himself, the ‘Paolo Pallucco’ brand is the sequel to a film already seen. The title, this time, adds an identity name to the surname. The fear is that the interval of seven decades has prevented the indispensable agility of the concept from adapting to what has happened... and the director, actors and staff from having tolerated the upheavals of life (Paolo Pallucco).
It all began in the 1970s when groups of architects formed to contest the then prevailing rationalism. Superstudio, Archizoom, Archigram and others paved the way for Alchimia and Memphis, initiatives that caused a stir due to their linguistic and formal novelty. In this context, the Pallucco company was founded in 1980. It immediately established itself internationally for its autarkic and non-conformist approach. Attempting to link Paolo Pallucco within a school or movement is a very difficult thing to do, as one is faced with a character whose work is characterised by a strong component of creative ‘individuality’.
For Pallucco, being able to communicate the underlying meaning of the products offered, each time in the most effective way, became the objective of both communication and the various appearances at the Salone del Mobile. In 1988 (repeated in 1989), with the event at the Abandoned Slaughterhouse in Milan, Pallucco realised the first Fuori Salone with great success. The aim is to surprise and excite, and above all to contextualise the products. This intention is achieved by involving professionals aligned with the concept: photographer Peter Lindbergh, graphic designer Toji Murata, set designer Peter Pabst, Henry Alekan and his lights, the music of Seigen Ono and the sublime pages of Rainer Maria Rilke's Elegie Duinesi.
On the evening of the inauguration of the Slaughterhouse, the Pallucco company was sold and what the new company proposed was to continue what had been interrupted. (Patrizia di Costanzo).
‘Plastic explosive’. A plastic explosive, placed inside a container cabinet, does its job and explodes. The artefact shows what happens at the moment of the explosion.