The Nomadic Spirit of Giopagani

​Giopagani established his design studio in Parma in 1995 with the mission of providing architectural and design solutions characterized by distinctive elegance and strong personality. Designing unique objects that engage all the senses in an emotional whirlwind, Giopagani creates a universe made of multiform inspirations and unique atmospheres.

Imagination and fantasy merge with a tactile and aesthetic experience, outcome of multiple suggestions coming from Pagani’s travels. Travel and discovery are key elements in the evolution of Giopagani’s creative soul, driven by a strong propensity for exchanges and interactions. His collection emerges from all the stimuli that have steered his professional career. His love for projects and research into materials come together, giving shape to objects in which visionary design and contemporary fashion inspiration define a personal, refined taste.

Tell us about your design philosophy.

Being modern today means not having style barriers, being able to express eclectic languages and aesthetics, freely interpreting what affects you. As a designer, i immerse me in a narrative experience, crafting objects that tell intimate stories. Drawing inspiration from diverse cultures and materials, i create an eclectic, romantic aesthetic that weaves together the past and the present. In this fluid society, nostalgia meets reimagined beauty, blending distant influences with soulful shapes and exquisite materials. Each piece i create is a harmonious symphony of proportions and a tribute to the memories that inspire me. From here i collect, rework, transform. It is an intimate journey where romance intertwines with rawness, luxury with simplicity, and tradition with daring, revealing a timeless beauty that transcends conventions.

My philosophy is based on the charm of “disciplined excesses”. It is an elegance that is tinged with the barbaric, the luxury of not worrying.

​Your background has its roots in a deep love for history, which led you to formally study architectural restoration. How does history fit into your projects and serve as a source of inspiration for the Giopagani collections?

I believe that a solid knowledge of history is the basis of any architect’s creative journey. I study history in order to be able to design the present while looking to the future. I like to think that every gesture captures the appreciation for a significant memory, and that the objects we create can convey stories and characters that in the past have left a mark on the world of design.

​Form and matter come together in your creations, giving life to true stylistic icons. Tell us about the creative process behind one of your design pieces.

My creative process stems from a suggestion, from an overwhelming emotional involvement. It can be a historical period, a memorable character, a narration by an author. From that moment on, shapes imbued with such inspiration come to life. Following the same process, research begins into the materials that will complete them, give them character, infuse a quality - either sensual or bold - thereby completing the process that gives objects their own identity.

What is for you the meaning of Italian craftsmanship?

Perfection, passion, tradition. A creativity freed from standardized production systems. We rely on italian manufacturing and its universal uniqueness as if it were a scientific rule, the only way to achieve beauty and create objects that overcome trends and fashions. An industrial craftsmanship characterized by an exquisite haute couture process and wide manual component, which allows us to carefully follow the creation of each individual object.

​In your opinion, what is design and how will it evolve? How will such a complex present impact the future?

Today, design means having no style barriers; experimenting by becoming aware of ethical design; following sustainable production processes. Elevating production by seeking out artisan excellence, bearers of ancient knowledge that cannot be lost. Creating durable objects - far from the concept of mass production and fast furniture - which are conceived to last with the coming generations, thus restoring value to the essence of Style.