IVV

IVV, founded in 1952 in San Giovanni Valdarno, Tuscany, embodies the art of hand-blown glassmaking—a craft that requires mastery, dedication, and a profound respect for materials. Over the decades, IVV has become synonymous with exceptional quality, blending time-honored techniques with innovative materials and cutting-edge design. This fusion of tradition and innovation has resulted in unique collections defined by timeless aesthetics and extraordinary craftsmanship.

Tuscany’s rich cultural heritage deeply influences IVV's identity. The region’s natural beauty and artistic legacy inspire elegant designs that reflect the harmony of their surroundings. The glass is mouth-blown and hand-shaped by master artisans, whose creativity and expertise ensure every piece is distinctive. IVV’s commitment to quality is evident in the transparency and brilliance of its glass, as well as the rich, health-safe colors integrated directly into the material—a feature valued not only for aesthetic appeal but also for its durability in professional settings such as hotels and restaurants.

From the 1950s to the 1990s, IVV revolutionized the accessibility of blown glass products, transitioning them from exclusive, elite craftsmanship to widely available tableware, buffet items, and home furnishings. This visionary approach allowed IVV to anticipate trends and expand its audience without compromising creativity, craftsmanship, or quality.

In addition to its artistry, IVV emphasizes sustainability and community well-being. By incorporating eco-friendly production methods and supporting the local economy, the company continues to honor its Tuscan roots while addressing modern challenges. Today, IVV stands as a global ambassador of Italian design, where tradition meets innovation to create glassware that tells a story.