Ninefifty is a young, Sicilian atelier specialized in clay and majolica lava stone production from Mt. Etna. Founders and brothers Nicolò, Fausto, and Alessandro Parrinello, who learned the trade in a historic Caltagirone workshop, joined forces with designer and creative director Margherita Rui, harnessing their creativity, skills, and experimental mindset to elevate materials’ expressive power and imperfections. Each tile is individually crafted and detailed freehand. Ninefifty debuted at EDIT Napoli 2020, their Alphabet Collection winning the award for best new product.