Puravisione

Founded in 2020, Puravisione, Made in Italy design furniture, is a furniture company specializing in the creation of chairs and tables with a well-defined aesthetic. Backed by the wealth of experience accumulated by Giovanni Rizzo, founder and designer of the brand, and his three brothers, the company based in Castelfranco Veneto, in the Treviso area, stands out for its attention to materials, striking design, and love of contrasting elements. This design philosophy is reflected in every collection, designed to interact with contemporary public and private spaces. These distinctive features make the products more interesting. Just like the brand logo, which represents the alchemical symbol of the earth, a symbol of stability, roots, and transformation, every piece of furniture is studied in detail and finished with fine, refined materials such as wood, leather—whether full-grain or 3D-printed using cutting-edge techniques—or countless custom metal finishes. Each material is carefully chosen to enhance the design and ensure durability, maintaining high quality standards. The result? Important collectible design pieces, or versatile and timeless items, the result of careful research in which aesthetics and functionality come together in perfect balance. A combination that aims to evoke emotions and build a unique visual narrative. All under the umbrella of high-quality Italian craftsmanship. A tradition that is not only technical, but also cultural: a way of thinking that focuses on beauty and quality. Behind every collection, every product, and every stylistic choice made by Puravisione are unique visions, expert hands, and the desire to work with a short supply chain. A network of highly specialized local businesses that share the brand's values and contribute to bringing exclusive creations to life. Puravisione furnishings are the result of a strong cosmopolitan spirit and close collaboration with designers and creatives, minds that know how to innovate with grace and elegance while respecting the brand's original DNA. This DNA is nourished by harmonious contrasts and unexpected details that give personality to any space. The aesthetic draws on the world of art and arthouse cinema. For an elegant and never banal result. A sophisticated philosophy, capable of combining cultural references with contemporary needs, to respond to everyone's requirements.