​Located in one of the most suggestive parts of the country, at the heel of Italy’s boot, Apulia is characterized by wild beaches and eye-pleasing seascapes. The region is steeped in history and covered with traces of the past: amphitheaters, old baroque palaces, castles and majestic churches are silent witnesses of the several cultures that have inhabited the territory in the past.

Rooted in this wild and ancient land, local craftsmanship takes inspiration from its multicultural origins and authentic landscapes.

Salento - Overlooking two different seas – the Ionian and the Adriatic – Salento has a strategic position. If you are looking for a unique experience, go to Santa Maria di Leuca and enjoy the view from the extreme tip of Italy. Then, go to Lecce, where you will be surprised by the presence of a majestic open-air amphitheater just in the city center, a few steps from Santa Croce Basilica and the vast Piazza del Duomo.

Valle d'Itria - Hidden in the Apulian inland, Valle d’Itria is one of the most characteristic and authentic parts of the region. It is composed by a dense string of città bianche – white towns – each one with a story to tell. The town of Alberobello is worldwide known for the presence of small beehive-like stone dwellings called Trulli. Take a tour of the valley and visit the historic quarters of Cisternino, Martina Franca, Ostuni, Grottaglie and Locorotondo. Here you will find many architecture gems, carved from the buttery local tufa, masterly crafted by the local stonemasons.

Bari - Bari is the Apulian capital city and the most interesting part of it lies within the walls of the old city, or as it’s known here, Bari Vecchia. Following the narrow cobbled streets, you can reach some of the most authentic examples of Romanesque style churches, such as the Basilica of San Nicola. Once in the old town, after a bite of the typical Barese focaccia, take a walk and stroll along the Lungomare promenade to enjoy the golden hour with an exceptional view out to the horizon.​

Gargano - Called Italy’s spur because of its shape, the Gargano Promontory is a balcony over the Adriatic Sea. A real haven of peace full of leafy vegetation and romantic evocative places, it is characterized by stunning views of crystalline sea and a wild genuine appeal. As the most extensive National Park in Italy, Gargano represents a real nature’s jewel, perfect for the adventurer who wants to explore and observe nature from a privileged position.

Ceramics from Cutrofiano and Grottaglie - Here you can experience the most authentic Italian craftsmanship: in Cutrofiano the pottery tradition has been going on since 1650 thanks to the masterful work of ​Fratelli Colì and ​Nuova Colì. If you visit Grottaglie you will find the “District of ceramics”: a magic district full of artisans letting the clay run through their fingers. Bottega del Monaco finds here its atelier and is a majestic example of this unique art.

Apulian Textiles - Among the forms of craftsmanship that deserve a particular mention there is certainly weaving and embroidery. This activity affects the whole region: from the skilled hands of the women of Gargano and Bari to the artisans from Salento, between Maglie and Capo di Leuca. Cibelle produces handmade tablecloths and accessories, characterized by lively designs inspired by nature and Apulian traditions. Domus is an artisanal workshop that has become a reference point around the world for both style and furnishings.

Explore timeless masserie and seaside hideaways in Apulia, where whitewashed architecture meets sunlit courtyards and centuries-old olive trees. These gems celebrate local craftsmanship, traditional materials, and an understated elegance rooted in southern Italian hospitality.

Masseria Moroseta, Ostuni

Casa Olivetta, Ostuni

Masseria Torre Maizza, Savelletri

Masseria Le Mandorle, Ugento

Masseria San Michele, Martina Franca

Patria Palace, Lecce