Design Icon: Gio Ponti
Gio Ponti can be considered the developer of modern architecture and modern industrial design in Italy with a diverse career that spans from architecture, industrial design, art, and even publishing. His unlimited creativity is still today source of inspiration for many designers worldwide.
In 1928, together with Gianni Mezzocchi, Gio Ponti founded the Domus magazine,
In 1950 Gio Ponti reached the climax of his career winning the commission to design the Pirelli Tower, Milan's second skyscraper, in collaboration with Pier Luigi Nervi and Arturo Danusso. As the Pirelli Tower attracted more attention, international commissions came into Ponti's office, among others, Venezuela, Hong Kong, Handwoven and in 1971 the Denver Art Museum. Between 1960 and 1962 Ponti designed and realized the first Italian Design hotel: the Parco dei Principi in Sorrento.
The most resistant element is not wood, is not stone, is not steel, is not glass. The most resistant element in building is art. Let’s make something very beautiful.