Venini: 100 Years of Art and Made in Italy
In celebration of Venini’s centenary, discover one of the greatest brands of Venetian craftsmanship. Explore the world of Murano glass and Venini’s fascinating story of excellence and innovation that started in Italy and spread all over the world.
One hundred years of history, tradition and innovation, in which the mastery of techniques is mixed with the artistic avant-garde. What is the distinctive trait that has distinguished Venini's character since 1921?
Venini has distinguished itself since 1921 thanks to the perfect balance between artisanal "savoir-faire" made in Murano, the pursuit of excellence, design and originality.
Born together with Venini, the famous Veronese vase, designed by Vittorio Zecchin, is still today a symbol, not only of the brand but also of the glass manufacturing made in Italy. Where does the inspiration for this timeless work of art come from?
Veronese vas was mouth-blown for the first time in 1921, the year the company was founded, thanks to the creative intuition of the painter Vittorio Zecchin, Artistic Director of Venini from 1921 to 1925: the artist was fascinated by a detail of the painting “L’annunciazione della Vergine” by Paolo Veronese still preserved at the Gallerie dell'Accademia in Venice.
The long collaboration between Carlo Scarpa and Paolo Venini (1932 - 1947) was fruitful and relevant. The active participation of Carlo Scarpa at the furnace resulted in the conception and constant research of processing techniques with a large and diversified high-level production.
Speaking of glass, Murano Island immediately comes to mind, and Venini has certainly contributed to creating this strong link between material and territory. What is the relationship between the Venetian Island and the ancient furnace?
During these one hundred years of history and passion, Venini has preserved and interpreted a unique artistic heritage that has its origins in the 13th-century Venetian culture, creating distinctive works that combine the profound knowledge of tradition with the allure of contemporary tastes.
Innovative techniques were born thanks to Venini's avant-garde vision. What is the creative process that has been most successful in your history and why?
The meeting between artists, designers and master glassmakers forged an artistic production particularly rich in the style, forms, and expressive languages appreciated by collectors the world over, design enthusiasts and lovers of beauty. There isn’t a specific successful technique but there are many pieces that are recognized as icons: Fazzoletto, Monofiori Balloton, Opalino, Labuan, Clessidra and Deco are timeless objects with a unique style.
A gentle breeze blowing through the streets of Murano gently ruffles the colorful skirts of women passing by. This scene inspired Fulvio Bianconi to create a unique piece whose shape changes with every single creation, as if ruffled by the wind of the Fornace.
100 Years of Art and Italian Passion
From 1921 on, Venini developed his own aesthetic and soon defined his firm’s identity embracing innovative trends in the fields of art and architecture, bringing in talented artists and designers from all over the world. Venini’s aesthetic was revolutionary and one-of-a-kind made of elegant modern shapes and experimental textures. Starting with Carlo Scarpa, Venini has collaborated with several Italian and international designer such as Gio Ponti, Albini, Sottsass, Gae Aulenti, Mendini, Tadao Ando, Peter Marino and many more, interpreting and enhancing their style with the authentic passion of Italian craftsmanship.