Festina Lente is a Latin motto that means Make haste slowly. With this motto in mind, in 2017 Marta founded the brand of eco-luxury home fragrances Festina Lente. She creates each fragrance and makes each product by hand in small batches in her atelier in Milan, using vegan, cruelty-free ingredients with precious, phthalate-free scents and sustainable, locally made packaging. The logo is based on a series of gold coins minted for emperor Augustus in ancient Rome with the image of the prudent crab and the ambitious butterfly. This reflects in the brand's mantra: have a purpose but savor every moment. Each scent tells a story, conjuring up another place, another time, another season.