Experience-Centric Design by MAWD
Meet Elliot March, MAWD's founding partner, and be inspired by his modus operandi, which puts the people's experience at the center of the design process. Drawing on his rich international repertoire of experiences, March relies on an enlightened and material-focused approach to implement new, sustainable solutions when designing a space, aiming at timeless authenticity.
Elliot has established himself as a leader in the industry, personally carrying out worldwide projects that integrate residential, wellness, commercial, and hospitality design.
Having earned both my B.A. and M.Arch in Architecture, I was inspired by the capacity of interiors to touch and transform the dimensions of everyday life that exist beyond architecture’s reach. After leaving Studio Daniel Libeskind and Lifschutz Davidson Sandilands architecture firm, I realized that my extensive background in architecture proved to be an asset in the world of interiors.
I met MAWD’s Co-Founder James White back when we were both students. While our friendship
How would you describe your personal style and what’s the personal signature that makes your projects unique?
Having lived in both Europe and America, I would describe my personal style as global, materially-driven, and boundary-pushing.
However, what makes MAWD’s projects unique is the thought we pay on the front end. Our process begins with extensive research on the project’s location, demographics, and the personas of each resident.
A second design pillar that makes MAWD’s projects unique is our forward-thinking approach. Designing for the changing ways we live, work, and play, our studio actively incorporates the latest research, trends, and technologies into our projects. In this sense, I feel that our studio has struck a balance between rich, layered, and classic interiors that appear timeless
While I don’t see wellness as a trend, but rather, as an essential element necessary for human prosperity, our team has recently implemented some cutting-edge wellness technologies and practices in our work.
Where do you draw inspiration for your projects?
From New York to London, Riyadh to Taiwan, I’ve had the opportunity to work on incredible projects and transform the interiors of legendary buildings designed by architects such as I.M. Pei, Philip Johnson, and Thomas Heatherwick.
What do you think is going to be the next big trend in interior design?
Right now, I believe the design community is grappling with two forces that will transform our industry: Climate change, and the rise of VR, AR, and Meta technologies.