Este Ceramiche Porcellane, established in the 18th century in its present location, is one of the oldest manufacturers of ceramics in Europe. In 1953, Giovanni Battista Giorgini, already world famous as an “inventor” of the great Italian Fashion Shows in Palazzo Pitti in Florence in 1951, discovered, during one of his trips to Veneto, an old semi-abandoned ceramics factory in Este. The company is currently led by G.B. Fadigati, Giorgini’s nephew. Este Ceramiche Porcellane has created successful and fruitful collaborations with some of the greatest contemporary stylist to bestow on its new collections the “fashion content” that interpret high quality household goods and ornaments with modern trompe l’oeil technique, inspired by old eighteenth century models.